Sales, Marketing and Advertising Managers (0611)

The following characteristics concern the occupation of
Advertising Managers (0611.3)

Definition

Advertising managers plan, organize, direct, control and evaluate the activities of establishments and departments involved in commercial, industrial and wholesale advertising.

Note: The codes in brackets and under the Aptitudes heading are for career development specialists. Under the Interests heading, the code is in upper or lower case letters depending on the degree of importance.

Interests

Directive (D)

Directive persons like to take charge and control situations. They like to take responsibility for projects that require planning, decision making and co-ordinating the work of others. They are able to give direction and instructions easily. They enjoy organizing their own activities. They see themselves as independent and self-directing.

Social (S)

Social persons like dealing with people. They enjoy caring for and assisting others in identifying their needs and solving their concerns. Social persons like working and co-operating with others. They prefer to be involved in work that requires interpersonal contact.

Directive (I)

Innovative persons like to explore things in depth and arrive at solutions to problems by experimenting. They are interested in initiating and creating different ways to solve questions and present information. They enjoy scientific subjects. Innovative persons prefer to be challenged with new and unexpected experiences. They adjust to change easily.

Physical activities

Near vision (V2)

Work activities are performed near the worker. The scope of the visual field is broader than in Close visual acuity (1).

Not relevant (C0)

Colour discrimination is not relevant in the performance of the work.

Verbal interaction (H2)

Work activities involve communication with colleagues, clients and/or the public on a regular basis.

Sitting (B1)

Work activities primarily involve sitting. Standing and/or walking (2) may occur but is incidental to the work being performed.

Not relevant (L0)

Work activities do not involve co-ordination of limbs.

Limited (S1)

Work activities involve handling loads up to 5 kg.

Aptitudes

G V N S P Q K F M
2 2 2 4 4 3 4 4 4

Data, people, things

Co-ordinating (D1)

Determining time, place and sequence of operations or actions to be taken based on analysis of data executing determinations and/or reporting events.

Negotiating (P1)

Exchanging ideas, information and opinions with others to arrive jointly at decisions, conclusions or solutions; often collaborating with others to formulate policies and programs.

Not significant (C8)

Not significant

Environmental conditions

Regulated inside climate (L1)

A normal controlled environment such as an office, hospital or school.