Senior Managers - Trade, Broadcasting and Other Services, n.e.c. (0015)

Job titles

• automobile association executive director
• broadcasting corporation president
• chief executive officer (CEO) - trade, broadcasting and other services
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Nature of work

Senior managers in this unit group plan, organize, direct, control and evaluate, through middle managers, trade, broadcasting and other service companies not elsewhere classified. They formulate policies which establish the direction to be taken by these companies, either alone or in conjunction with a board of directors.

Fields of interest

• Managing, organizing, administrating
• Working in sales and customer service
• Working in the arts, culture, music, and recreation
• Writing, working in communications and information

Main duties

• Senior managers in this unit group perform some or all of the following duties:
• - Establish objectives for the company and formulate or approve policies and programs
• - Authorize and organize the establishment of major departments and associated senior staff positions
• - Allocate material, human and financial resources to implement organizational policies and programs; establish financial and administrative controls; formulate and approve promotional campaigns; and approve overall personnel planning
• - Select middle managers, directors or other executive staff
• - Co-ordinate the work of regions, divisions or departments
• - Represent the company or delegate representatives to act on behalf of the company in negotiations or other official functions.
• * Senior managers in this unit group may specialize in areas such as finance, marketing or human resources or in the sale of a particular product or provision of a particular service.

Employment requirements

• * A university degree or college diploma in business administration, finance or other discipline related to the service provided is usually required.
• * Several years of experience as a middle manager in trade, broadcasting or other service are usually required.
• * Specialization in a particular functional area or service is possible through specific university or college training in that area or through previous experience.
• * Senior managers in finance usually require a professional accounting designation.

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