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Sales, Marketing and Advertising Managers (0611)

Occupation related to information and communications technology

Among the occupations currently in highest demand in All of Québec

The English text is currently unavailable. Please refer to the French text below.

Qualification and skills most often required

Le baccalauréat en administration des affaires, concentration marketing, est généralement exigé. Le diplôme d’études collégiales (DEC) en gestion de commerces, combiné avec quelques années d’expérience, peut également être considéré comme valable. La maîtrise des principes de vente et une habileté à maintenir de bonnes relations avec la clientèle sont demandées. La capacité d’analyse et de synthèse ainsi que des aptitudes pour le travail en équipe, le sens de l’organisation, de la créativité et de la facilité à transformer des stratégies en actions concrètes sont des qualités recherchées. Des aptitudes en gestion des ressources humaines et la connaissance des nouveaux systèmes informatiques sont des atouts. Plusieurs années d’expérience sont nécessaires. Le bilinguisme est demandé.

Reason for labor demand

La demande de main-d’œuvre se maintient pour cette profession. Cette demande est attribuable à l’activité dans les secteurs de la vente et des services aux entreprises. La demande vient aussi du secteur des services professionnels, scientifiques et techniques. La concurrence entre les entreprises a accru le besoin de diriger, de développer, de contrôler et d’évaluer l’ensemble des activités liées à la mise en marché, aux ventes et à la publicité. Les nouvelles technologies ont fait évoluer les habitudes des consommateurs. Internet et les nouveaux outils de communication comme le cellulaire et les téléphones intelligents sont maintenant intégrés aux campagnes publicitaires. Cette diversification des activités et les occasions d’affaires supplémentaires pour les entreprises actives dans ce domaine créent une demande pour les personnes possédant une expertise en la matière.

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Job titles

Nature of work

Sales, marketing and advertising managers plan, organize, direct, control and evaluate the activities of establishments and departments involved in commercial, industrial, wholesale and e-business sales, marketing, advertising and public relations. They are employed by commercial, industrial and wholesale establishments, marketing and public relations consulting companies and government departments.

Fields of interest

  • Managing, organizing, administrating
  • Working in an office
  • Working in sales and customer service
  • Working with computers, information technology, and communications

Main duties

  • The following is a summary of main duties for some occupations in this unit group:
  • - Sales managers plan, direct and evaluate the activities of sales departments in commercial, industrial, wholesale and other non-retail establishments.
  • - Marketing managers establish distribution networks for products and services, initiate market research studies and analyze their findings, assist in product development, and direct and evaluate the marketing strategies of establishments.
  • - Advertising managers plan, direct and evaluate the activities of firms and departments that develop and implement advertising campaigns to promote the sales of products and services.
  • - Public relations managers direct and evaluate establishments and departments that develop and implement communication strategies and information programs, publicize activities and events, and maintain media relations on behalf of businesses, governments and other organizations.
  • - E-business managers plan, organize, direct, control and evaluate the design, development and maintenance of Internet and Intranet sites to manage an organization's Internet presence including public relations, communications and commercial activities.

Main characteristics of the occupation

These headings are provided for the following occupation(s) :

Employment requirements

  • * Sales and marketing managers
  • * A university degree or college diploma in business administration or in a related field with a specialization in sales or marketing
  • and
  • Several years of experience as a sales or marketing representative or in a related occupation are required.
  • * Advertising and public relations managers
  • * A university degree or college diploma in public relations, communications, marketing, journalism or in a related field
  • and
  • Several years of experience as an advertising officer, public relations officer or communications officer or in a related occupation are required.
  • * E-business managers
  • * A university degree or college diploma in a field related to Web site content
  • and
  • Experience in Web site design, interactive media development, data administration or information systems analysis or experience related to Web site content are usually required.

Skill type

  • Management occupations

Skill level

  • Management

More information

  • * Progression to senior management positions is possible with experience.

Job titles - Classified elsewhere